Traditional marketing strategies involve manually segmenting lists, sending emails, and tracking leads. However, these processes can be time-consuming, costly, and error-prone. Marketing automation fixes these issues, helping small- and medium-sized businesses (SMBs) acquire more leads and increase their revenue.

While there are many similarities among hackers, there are also some key differences among them. Some hackers want money for themselves and resort to evildoings, while others just want to make the world a better place. In this blog post, we will discuss the three main types of hackers and what you need to know about them.

Are you looking for a way to improve your business communication systems without breaking the bank? Unified communications (UC) might be the answer you're looking for. UC is a relatively new concept, but it's already gaining traction among businesses of all sizes.

Microsoft Excel is a popular office application used by countless businesses around the world. Unfortunately, many employees are not using it to its full potential. If you’re struggling with Excel, these tips will help improve your spreadsheet skills.

No one likes to think about losing data. But whether it’s due to cyberattacks, disgruntled employees, human error, equipment failure, or natural disasters, a data loss incident is always possible. The best way to avoid losing valuable customer and company information is to have a reliable backup solution.

The IT sector relentlessly comes up with new business solutions that cut costs and increase efficiency. One such innovation is Software-as-a-Service (SaaS). In this post, you’ll learn more about what SaaS is — and why you shouldn’t miss out on it.

Working from home is becoming popular, primarily because of the flexibility this setup offers. However, one of the biggest concerns for remote workers is how to stay safe and secure while working online. We’ll discuss some cybersecurity tips that can help you stay protected while working from home.

Fifth generation technology, or 5G, will significantly enhance the performance of your business's Voice over Internet Protocol (VoIP) systems. That's because 5G networks have much higher speeds, greater capacity, and reduced latency than 4G LTE networks.

Microsoft 365’s Bookings feature is an incredibly useful tool for organizing tasks and events. If you often struggle to keep track of your schedule, then this feature is definitely for you! Read on to learn the basics of how Bookings works and some tips on how to get the most out of it.

The cloud is a great way for small- and medium-sized businesses (SMBs) like yours to save on IT costs. However, not all business owners are aware of the hidden costs associated with using cloud technologies. In this blog post, we will discuss five cost-saving tips that will help you leverage cloud services without breaking the bank.