Traffic alone doesn't guarantee website success. Even with a high volume of visitors, conversions might be low, meaning those visitors aren't subscribing, buying, or taking the actions you want them to. The good news is there are steps you can take to improve conversion rates.

If you want your website to achieve success, then you need to focus on conversions rather than simply website traffic. Without any conversion rates, all that web traffic will amount to your site visitors leaving without taking a conversion-oriented action such as subscribing to a newsletter or turning into buying customers.

Making sure your website is easy to use is crucial to attract prospects and convince them to buy your products or services. Here are five tips that improve user experience, site trustworthiness, and conversion rates.
1. Optimize your website for mobile devices
More people are now surfing the web via smartphones and tablets.

Grabbing people’s attention and converting them to prospective customers is the goal of any professional website. To do that, you need to create a terrific-looking and user-friendly site that encourages visitors to sign up for eBooks, consultations, and other services.